Product leader who builds and runs things
A product leader who ships, not a consultant who advises.
I run real businesses on the side and built the software for each one: an esports venue, a 124-player tournament platform, a DTC studio with its own outbound engine, a 5-store restaurant operator's dashboard. Every offer here is something I have already built for myself. Fixed scope or retainer.
The Signal
Paste a product URL, get a product leader's read.
The Signal reads your product page and returns a scorecard: three strengths, three gaps, and the one thing a Teardown would open with. Then it finds five real companies you could sell to, each with a first email drafted in your voice. Nothing is ever sent. An in-browser voice read is optional. Email is only needed if you want the report as a PDF.
Things I run
Every offer here is something I already built for myself.
367
registered at grand opening
Surge Esports
An esports venue I co-founded and built the software for.
124
players, DUPR-rated
DMPC
A tournament, roster, and analytics platform for a pickleball club.
5-agent engine
finder, analyst, writer, sender, follow-up
Etched Haus
A DTC studio and the outbound engine that warms its own leads, human approval before any send.
~8 to 10 hrs/week
reclaimed from manual reconciliation
Operator dashboard
A multi-store operations dashboard for a 5-store restaurant franchise operator.
The ladder
Four ways to work together.
Product Teardown
$2,500Five days. Where the product leaks and the one thing worth building next. Credited in full against a Build Sprint.
Build Sprint
$15k to $40kFour to six weeks. One system, one KPI agreed before signature, ships to production with a handover doc.
Fractional Product Lead
$8,000 per monthRoadmap, specs, AI product architecture, hands-on build. Three-month minimum, about 20 hours a week.
Product Care
$1,500 per monthAfter a build. Monitoring, evals, model and prompt upkeep, a monthly KPI report. Cancel with 30 days.
What I do not do.
No SMB automation subscriptions. No staff augmentation. No hourly.
Paste your product URL and see where it stands. The read is on screen in under two minutes, no call required.
Run the Signal