// Product leader who builds and runs things
A product leader who ships, not a consultant who advises.
I run real businesses on the side and built the software for each one: an esports venue, a 124-player tournament platform, a DTC studio with its own outbound engine, a 5-store restaurant operator's dashboard. Every offer here is something I have already built for myself. Fixed scope or retainer.
// The Signal
Paste a product URL, get a product leader's read.
The Signal reads your product page and returns a scorecard: three strengths, three gaps, and the one thing a Teardown would open with. Then it finds five real companies you could sell to, each with a first email drafted in your voice. Nothing is ever sent. An in-browser voice read is optional. Email is only needed if you want the report as a PDF.
// THE LOG / THINGS I RUN
Every offer here is
something I already
built for myself.
- 01367Surge EsportsAn esports venue I co-founded and built the software for.registered at grand opening
- 02124DMPCA tournament, roster, and analytics platform for a pickleball club.players, DUPR-rated
- 035-agent engineEtched HausA DTC studio and the outbound engine that warms its own leads, human approval before any send.finder, analyst, writer, sender, follow-up
- 04~8 to 10 hrs/weekOperator dashboardA multi-store operations dashboard for a 5-store restaurant franchise operator.reclaimed from manual reconciliation
Product Teardown◉ Start here
$2,500Five days. Where the product leaks and the one thing worth building next. Credited in full against a Build Sprint.
Build Sprint
$15k to $40kFour to six weeks. One system, one KPI agreed before signature, ships to production with a handover doc.
Fractional Product Lead
$8,000 per monthRoadmap, specs, AI product architecture, hands-on build. Three-month minimum, about 20 hours a week.
Product Care
$1,500 per monthAfter a build. Monitoring, evals, model and prompt upkeep, a monthly KPI report. Cancel with 30 days.
// OUT OF SCOPE
What I do not do.
No SMB automation subscriptions. No staff augmentation. No hourly.