The method / how we work

How the work runs

Every engagement runs on a fixed schedule with one thing landing per day or per week. A Quick Win is live in five business days, hourly blocks are booked the same week you ask, and the Engine is built in four weeks and then run with you for 30 days.

01

Quick Win

$1,000
5 business daysOne thing lands each day.

Flat. Paid up front.

One system that makes you money, built and switched on inside a week. You pick which of the three on the pricing page, and it is running by Friday.

Credit

The $1,000 comes off the Engine price if you decide to build one within 60 days.

  1. 01Day 1

    One 30-minute call. You tell me how customers find you today and which of the three you want. Then I go look at what you already have instead of asking you to describe it.

    Artifact

    A one-page plan: which one you picked, exactly what it will do when it is done, and the access I need to build it.

  2. 02Day 2

    Wire it up on your own accounts. Real data on day two, because a demo on fake data tells you nothing about whether this works for you.

    Artifact

    A first working version running on your real customers and your real inbox or calendar.

  3. 03Day 3

    Make it sound like you. Your words, your offer, the way you actually talk to a customer, not the way software talks to a customer.

    Artifact

    Every word it says, written out for you to read and change before it ever goes in front of anyone.

  4. 04Day 4

    Break it on purpose. The odd questions, the missed cases, the things a real customer will do that you would never think to test.

    Artifact

    The same system handling the messy cases, with hard limits set so it cannot run away or spend money you did not agree to.

  5. 05Day 5

    Switch it on and hand it over. It is yours, in your accounts, and you can change it without calling me.

    Artifact

    Live and running, plus a short screen recording that shows you how to run it, change it, and turn it off.

02

By the hour

$500/hr
Two-hour minimumBooked in the same week you ask.

Two-hour minimum. Invoiced after each block.

For when you already know what you want. No proposal, no scoping call, no week of back and forth before anything gets built.

  1. 01You send a list of what you want done. Rough is fine, a text message is fine.
  2. 02We book a block. Two hours is the minimum, and you can book more than one.
  3. 03The work happens on the call. You watch it get built, and you can change your mind while it is still cheap to change your mind.
  4. 04You get a written summary after each block: what changed, what is still open, and what I would do next.
  5. 05You are invoiced after the block, not before it.
03

The Engine

$10,000
4 weeksOne working part lands each week.

Flat. Half up front, half at launch.

The whole machine, built on your accounts and running in production: it finds businesses that fit what you sell, writes to them in your voice, waits for your approval, follows up, and reports to you every morning.

Before you pay

Week 0 happens before you pay anything. We agree the one number this has to move and who counts as a customer worth writing to. If we cannot name that, I tell you not to buy it.

After launch

After launch I run it with you for 30 days. Then you either run it yourself, which is what the written guide is for, or keep me on at $500 an hour when you need me.

  1. 01Week 0

    Before anything starts, we agree what good looks like: the one number this has to move, and exactly which kind of business counts as a fit for you.

    Artifact

    A one-page scope: the number, who counts as a good fit, and what is deliberately not included.

  2. 02Week 1

    Build the finder and the scorer on your own database. It pulls real businesses from public sources every day and rates how well each one fits what you sell.

    Artifact

    A scored list of real businesses in your own database, growing on its own, with the reason each one scored the way it did.

  3. 03Week 2

    Teach it your voice. The first message and the follow-ups, each tied to the specific reason that business is worth writing to.

    Artifact

    Drafts that read like you wrote them, with the fit reason attached to every one so you can check its work.

  4. 04Week 3

    Build the approval screen and the sender. Nothing leaves until you press approve. Then it goes out paced and capped, so your email address stays in good standing.

    Artifact

    An approval screen where you say yes, no, or edit, and a sender that only ever touches what you approved.

  5. 05Week 4

    Ship the morning report, wire the calendar booking, and hand you the keys. Live in production, running without me in the room.

    Artifact

    Live, plus one page in your inbox every morning and a written guide covering how to run it, change it, and stop it.

What actually lands

Two real examples.

Redacted samples of two real deliverables. Names and numbers are removed. The shape is exactly what you get.

SampleRedacted one-page Quick Win plan: the system being built, what it does when finished, the access required, and the day it goes live.
From a Quick Win / Day 1Your one-page planWhat is getting built, what it will do when it is done, and what access it needs.
SampleRedacted morning report from the Engine: businesses contacted, replies received, and the stage each conversation is at for one day.
From the Engine / Every morningThe morning reportWho it contacted, who replied, and where every conversation stands, in one page.

Plain English

The parts of the Engine.

The finder
The finder pulls real businesses that fit what you sell out of public sources every day, so the top of your list is real companies rather than a list you bought from someone.
The scorer
The scorer rates how well each business fits what you sell and says why, so you are not spending your week on the ones that were never going to buy.
The writer
The writer drafts the first message and the follow-ups to each business in your voice, tied to the specific reason that business fits.
The approval screen
The approval screen is where you say yes, no, or edit on every message. Nothing can be sent until you do.
The paced sender
The paced sender sends only what you approved, spread across the day and capped, so your email address stays in good standing with the inbox providers.
The morning report
The morning report is one page in your inbox each day: who it contacted, who replied, where each conversation stands, and what needs you today.

Paste your website and watch it work on your own business. Two minutes, and there is no call to book.

Run the Signal