The record / proof

Products I
built and
run.

These are go-to-market systems Jaser Akuly built and ran end to end, not case studies from a deck. Each one lists the decision that mattered, what got built, and the real numbers, with a source note on every figure.

The record, in five seconds

~1 sale / day
Etched Haus engine
$0 GTM, 21% converted
Surge launch
5x to thousands
The GTM engine
~$2M ARR
Simba Chain, to Series A
124 active / $9,300+
DMPC
7-store operator
Sbarro dashboard
Featured

The cases that matter most

Built and operatedlive

Etched Haus: AI outreach engine, email and social

A 24/7 outbound engine I coded solo, plus cold outreach worked by hand across email, Instagram, and Facebook.

The engine captures prospects, qualifies them with Claude vision, drafts per channel, and paces the sends. Nothing sends without my approval. Then I work the replies across email, IG, and Facebook.

  • Claude vision
  • Apify
etchedhaus.com

The funnel

  1. 01867 capturedLeads foundEtched Haus database, 2026-09-02
  2. 02512 sentEmails sentEtched Haus database, 2026-09-02
  3. 03Not tracked yetReply rateNot yet tracked in one place across email, IG, and Facebook
  4. 04About one a dayOrdersFounder-reported across Instagram, Facebook, and email, 2026
  5. 05Not tracked yetCost per orderNot yet tracked
9 DFW event vendors
Warm inbound
Founder-reported, off the outreach engine
First Facebook-sourced customer
First attributed
Founder-reported
Built and operatedlive

Surge Esports: venue launch go-to-market on a $0 media budget

Co-founded a physical esports venue and ran its go-to-market. A packed grand opening with a go-to-market that cost nothing.

The launch strategy, CRM outreach, the RSVP and check-in system (Resend waitlist, a Surge Bucks voucher mechanic, Stripe Terminal POS), and the executive reporting. Next.js, Supabase, Vercel.

  • Next.js
  • Supabase
surgeesportshq.com
$0, all organic and earned
GTM spend
The only spend was $1,200 on the event itself: DJ, vendors, decor. Surge grand opening, Aug 2026
190 reservations, 367 registered, 147 checked in
Turnout
Surge grand opening, Aug 2026
Client buildat scale

Closed-loop go-to-market engine at a hyperscaler

At a hyperscaler, I built a closed-loop go-to-market engine: it instruments every GTM activity and ties it to the service outcome it drove, so leaders get attribution they can actually defend.

A product that captures GTM activity (events, workshops, campaigns), connects it to downstream service outcomes, and models the attribution. Live dashboards, a workshop-and-event motion, and an attribution layer the field runs and leaders trust.

  • Product
  • Attribution model
5x in five months, to thousands of monthly users
Growth
Blinded, at a hyperscaler
Registrations to five figures a month, 100+ events monthly
Motion
Blinded
More on the record

The rest of the record

At enterprise scale

  • Customer-success operating model across 1,200 enterprise accounts

    Redesigned how a Fortune-500 enterprise software company drives customer success across ~1,200 accounts.

    ~1,200 enterprise accounts

  • Simba Chain: product leadership through a Series A

    Product leadership through a Series A at Simba Chain (enterprise blockchain, Digital Product Passports).

    Grew commercial ARR to ~$2M

Also built and run

  • DMPC: club platform and go-to-market, built and run

    Built the platform and ran the whole go-to-market: sessions, tournaments, memberships, plus vendor, sponsor, and day-of operations.

    500+ members

  • Sbarro operator dashboard: multi-store KPIs for a franchise operator

    Multi-store operations into weekly KPIs, running at a 7-store, multi-state franchise operator.

    About $1,500 per location per month

  • GroundRule: AI-drafted, board-approved HOA enforcement

    AI-drafted, board-approved HOA violation enforcement.

    Live pilot

Paste your website and watch it work on your own business. Two minutes, and there is no call to book.

Run the Signal